Sunk Cost Dilemma Behavior: The Contribution Marketing Expenses towards Financial Performance
نویسندگان
چکیده
منابع مشابه
The sunk-cost effect as an optimal rate-maximizing behavior.
Optimal foraging theory has been criticized for underestimating patch exploitation time. However, proper modeling of costs not only answers these criticisms, but it also explains apparently irrational behaviors like the sunk-cost effect. When a forager is sure to experience high initial costs repeatedly, the forager should devote more time to exploitation than searching in order to minimize the...
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We seek to isolate in the laboratory factors that encourage and discourage the sunk cost fallacy. Subjects play a computer game in which they decide whether to keep digging for treasure on an island or to sink a cost (which will turn out to be either high or low) to move to another island. The research hypothesis is that subjects will stay longer on islands that were more costly to find. Eleven...
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ژورنال
عنوان ژورنال: Jurnal Keuangan dan Perbankan
سال: 2018
ISSN: 2443-2687,1410-8089
DOI: 10.26905/jkdp.v22i4.1871